Will content work for you now, as you take a tentative step toward the marketing limelight.
Toward not just being an expert in your field, but being seen as one.
By an audience that doesn’t know your name yet.
Because if content can’t do that for you…
Then you need a new plan:
you need a new plan that fills your inbox with badass leads & emails from influencers.so you don’t have to do cold outreach.
You need a plan that gets you invites to speak on podcasts. Cohost webinars. And if you dare: raise your voice on international stages.
A plan that grows your authority so that you build that tribe everyone talks about. And so you magnetize ideal clients - the kind that have bought into you before you ever email them back - and pull them toward your virtual doorstep.
A plan that gives you the option to take your career in any direction you want. (Even if that doesn’t involve public speaking… Yet.)
Doing things that don’t work just ain’t your thing. Lucky for you, it’s not my thing either.
For ambitious people like us, money, time and happiness are intertwined and inseparable. If you’re losing one, it means the others are suffering too.
It doesn’t help that everywhere you turn, you get conflicting messages about content creation and marketing.
On one side, you’ve got people that swear by publishing new content All. The. Time. Which is completely unfeasible for you.
Unlike them, you don’t have the luxury of a fat content marketing budget... an email list bigger than the population of your home town... or a network that makes you rethink your friendship choices.
On the other side, you’ve got the #thewrittenwordisdead folks.
Obviously, you fundamentally disagree with most of what they say. #wordsforlife
But - and this a niggling, sneaky “but” that shows up when you read yet another report on just how many blog posts get published every single day - do they have a point?
If over 4.5 million posts get published a day...
And you can’t produce enough content to drown out some of that noise and keep up with the big names...
...does investing your time in content make sense?Which begs another question:
If you don’t have a fancy network or big-name logos to show off,
If your childhood best friend didn’t grow up to be the senior editor at Forbes or Entrepreneur,
If you’ve tried creating in-depth, research rich content already but haven’t seen the results you hoped for,
Can you even break into the content game in a meaningful way? In a way that will work for you today and make long-term sense?
The internet is already packed with content.
Sometimes it feels like everything worth saying has been said already. By someone with a bigger following. Who’s been doing this for longer.But here’s the thing:
In your heart of hearts - way, way beneath all the insecurity gremlins that try to talk you out of going big - you don’t believe that.
In fact, you know that you’ve got something to say. Something that’s worth saying.
You know this because:
- Your clients trust you with their projects (and pay you good money for your expertise)
- Your ridiculous work ethic means that you get consistent results. (Even if you don’t leave the house as often as you might like…)
- You’re always reading. Studying. Implementing. (And I don’t mean blindly consuming blog posts or listening to podcasts on the way to your kickboxing class you’re testing out theories in the real world. Like an adult. Over. And over. )
WHAT’S HOLDING YOU BACK isn’t A LACK OF ABILITY.
YOU’VE GOT THAT TRIFECTA NAILED.
OR DRIVE. OR EXPERIENCE.
And even if you don’t always believe that - even if impostor syndrome overpowers you sometimes - you secretly know that, well, you’re good.
You could be great.
Not the next Ann Handley. Or Casey Neistat. Or Gary Vaynerchuk. Because those roles are already taken.
You could be great as YOU.
If only you got out of your own way. And found the one piece that you’re still missing.
The thing standing between you and the dreams - like a praising tweet from your fave expert, and an RT of that tweet from another fave expert - that content marketing could turn into reality:
A GOOD, CLEAN, repeatable process FOR CREATING AUTHORITY-BUILDING CONTENT THAT HAS A DIRECT LINE TO YOUR BIZ GROWTH GOALS...AND THAT BECOMES THE SLEDGEHAMMER TO SMASH THE BARRIERS KEEPING YOU FROM ev-er-y-thing
A great process acts as an armored vehicle. It keeps you safe and gives you a means to get to your destination faster.You need a process that minimizes the effect of rejection, shuts out troll’s online comments and lets you be prolific.
That’s why smart content creators build repeatable frameworks. We rely on processes for protection. For preservation.
We rely on processes to suck the air out of Overwhelm before it’s got a chance to hijack your brain.
Processes and systems that:
- 01Silence your impostor syndrome not by pushing it down (because that never works) but by giving you a repeatable, proven framework to cure that nasty syndrome
- 02Show you exactly how to come up with an article hypothesis that makes your content original, valuable... and even exciting to write
- 03Help you find - and develop - the elusive hook that draws readers in and keeps them reading, sharing and talking about your work
- 04Give you a realistic timeframe that allows you to ship that content, instead of endlessly tweaking it
- 05Align your content marketing goals to your business goals... so that you know your time is well spent and big results are on their way if you keep doing the work
And you DO need to keep doing the work. That’s how you get lucky in business. “The harder I work, the luckier I get.”
But in order to keep doing the work, you’ve gotta start doing the work in the first place.
Before teaching 2000+ students in Copy School, running four elite masterminds, starting the popular 10x Freelance Copywriter, training the team at Shopify, coaching the team at SproutSocial or kicking off CH Agency... I sat at my desk writing ebooks and blog posts.
I wrote about the things that worked in conversion copy and the things that didn’t.
We published countless case studies about the copy we wrote and tested for companies like Crazy Egg, Wistia and Sweatblock.
Partnered on ebooks with Unbounce, HubSpot and GetResponse.
Wrote 7 of our own copywriting ebooks.
Created long how-to posts designed to help smart, driven marketers try our theories for themselves. Did free work just to get more stuff to write about on our blog and talk about on stages.It may surprise you to know:
I create 100x more content than copy.
Content is the reason Copyhackers is what it is today: a robust seven-figure online business run by a tiny team focused entirely on free and paid content.
It’s the reason you’re reading this page.
It’s why I have been invited to speak on 100+ stages, from big marketing conferences like Mozcon and INBOUND... to niche, focused ones like CXL Live... to private Google events.
Why I’ve been on 50+ podcasts. And run a ton of webinars. And been featured in 100s of articles from Forbes and INC to that little industry blog you don’t know about (but that’s beloved in said industry).
And our content is why dozens of companies have asked us to help them create content that works today.
I’ve been in the content game for eight years.
Which is why you’re very likely thinking something like this, at this point:
Um, Joanna, sorry to make this awkward buuuut, in the last ten years, the content game has changed. A lot.
It’s true. And if I started Copyhackers today, I’d have more noise to deal with than I did in 2011.
But I’d not only start Copyhackers today. I’d double down on creating free content as my primary path to growth.
Because although there is more noise to deal with…...that does NOT mean getting noticed today is harder.
Most of the noise you’re dealing with is made by a crowd of people who SUCK at content creation and marketing.
They are fighting for “eyeballs” from peers, clients, publications.
And they, quite frankly, seem to believe that publishing the same ol’ thing on the same ol’ topics in a voiceless, meaningless way - as often as possible - with almost no thought to quality - and with absolutely zero interest in adding value to the reader’s life - is the path to getting all those great results you expect from content creation:
- Google luv / organic traffic / SEO
- Your name in lights
- More followers on social media
- Heart-eyes from influencers
- Invitations from industry and mainstream publications to write for them
- Invitations from conference organizers to speak
- Shortcuts to what’s next, like a book deal, an amazing promotion, a life-changing opportunity or simply your own I’m-an-authority training business
They’re right to hope for those results. But they’re wrong to go about it as they do, creating noise - not great content.
Because although, yes, there are more people creating content…
...we know that those people are NOT reading this page and giving serious thought to getting properly trained on how to do content right…
And we also know this:More people actually means more opportunity.
Let’s talk about the mar-tech space. In 2011 - when Copyhackers started - there were 150 marketing technology companies.
In 2019, we’ve got 7040.
That means that, when I started, just 150 mar-tech companies could read my content, subscribe to my list or hire me. I needed a 10% conversion rate just to make ends meet.
Fast forward to YOU in this moment:
A whopping 7040 of them can read yours!
And that’s if you’re focused on writing for and to mar-tech companies only. Think of all the other spaces you may want to target! Think of ecommerce - all those makers making things. Think of cannabis. And blockchain. And the internet of things. And apps. And gaming.
It’s why I 100% believe we’re still in the Wild West when it comes to building your authority online.
For all the crowds, there is SO MUCH SPACE.
And here’s the real insight: all this growth hasn’t made content creation harder for you. It’s created opportunity for you.
The only thing that could be hard about winning with content, then… is doing it wrong.
INSIDE CONTENT SCHOOL, WE’LL TEACH YOU TO “do content right.”
WITH TESTED FRAMEWORKS. REPEATABLE PROCESSES. PROVEN PRACTICES. AND REUSABLE TEMPLATES. SO YOU CAN CONSISTENTLY CREATE CONTENT THAT GETS YOUR JOB DONE, WHETHER YOU’RE TRYING TO MAKE A NAME FOR YOURSELF AS A CONTENT CREATOR… OR YOU WANT TO GROW YOUR BUSINESS’S BRAND.
If you’re new to Copyhackers, hello and welcome. Chances are good, you have absolutely zero expectations of the type of training we put together. So allow others, including past students, to tell you a bit (because you don’t need to hear it from me)...
MARIE FORLEO, author and influencer
“Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun.”
MARIAN SCHEMBARI, copywriter
“I credit Joanna with my entire career. Seriously. Through her brilliant, and super-easy-to-follow trainings, I fully booked out my business in under a year.”
MARK CROSLING, copywriter
“All the courses are stimulating, thought-provoking and totally resonate with me.”
SUZANNE HAMILTON, copywriter
“I keep going back to the modules and videos inside - even a year later - there’s just SO much goodness inside.”
MEG HARRIS, copywriter
“I've bought several courses over the years and each one has been nothing less than a huge disappointment. So, I was a little skeptical [with Copyhackers]. Not anymore! You have blown my mind… simply by delivering what you promised. Thank you! Thanks again for the AMAZING, helpful content!”
TODD HERMAN, author and influencer
“Everything is just championship calibre.”
BASICALLY, COPYHACKERS FOCUSES ON MASTERY-BASED LEARNING.
Our aim here isn’t to magically transform you into Malcolm Gladwell. Or bestow 10,000 hours of content marketing expertise on you in 60 seconds. Or get you to rent a Lambo, take a pic of yourself in front of it and pretend it’s yours so you can “fake it till you make it.”
It’s to show you how to use content to become to your world what I, Joanna Wiebe, have become to my world (i.e., ye olde world of copywriters in digital marketing).
The goal is not to become internationally famous. But “famous” in your world. Which is EXACTLY what happens to people who do content right.
But the best time to start creating and promoting content isn’t down the road, when you think you’ll have more time… or when life may be more convenient.
The best time is now.
That’s why we’re opening Content School early.
Seven months early, in fact.
The official launch is set for July 2020.
But with Black Friday ‘round the corner - the last Black Friday of the decade - and with a course already ready to go inside Content School… to say nothing of the fab feedback we’ve received from beta students, we decided to cut that ceremonial ribbon early. So you can start this new decade with a new plan.
A clear, repeatable, this-will-work-for-me-
even-if-I-am-very-different-from-the-norm content marketing plan.
We’ve got one course in Content School today. (And it’s a doozie! Which is why it needs to see the light of day now, not a year from now.) And as we flesh out Content School, you can look forward to rich, meaty, action-oriented training on:
How to get published on authority-building sites (Nov 2019)
How to write epic blog posts and long content, like ebooks (est: July 2020)
How to create and run webinars (est: Sept 2020)
How to create short, snappy content and “instant” content (est: Nov 2020)
How to promote your content (est: Jan 2021)
How to create and give captivating talks (est: April 2021)
Shorter-form “quick courses” on podcasting, YouTube and more
Whatever other crazy-ass courses we develop as the world of content grows... expands... and accelerates and as we - and people we admire - experiment even more
IN SHORT: YOU’LL GET A MASTERS DEGREE IN CONTENT MARKETING. Here’s why that matters...
- You’ll need to master THIS...
- How to get published on authority-building sites
- How to write epic blog posts and long content, like ebooks
- How to create and run webinars
- How to create short, snappy content and “instant” content
- How to promote your content
- How to create and give captivating talks
- ...if THIS matters to you
- Getting backlinks for badass SEO results, expanding your influence and borrowing the authority of bigger names
- Ranking on the top of the SERPs, generating leads and partnering with your fave companies
- Selling! Webinars are incredible for engaging prospective customers and moving them to act now
- Owning and dominating a particular keyword phrase or domain
- Expanding your reach, exploding your brand and keeping great content from “dying on the vine”
- Being THE foremost expert on a subject (so you can get book deals and charge five-figures to speak on stages)
When I add a brand new course for the July 2020 launch, you’ll get access to that. And so on.
But here’s the thing:
When Content School opens next year, it will be $1997. When it opens again in 2021, that price will go up some more.
But when you join us NOW, you get Content School (and ALL future courses) for a super-low price - exclusively for Black Friday / Cyber Monday. That price is coming up - but first:
To kick off Content School (unofficially),
I invited Aaron Orendorff - one of the best strategists and most prolific content creators in our space - to answer one of YOUR biggest content questions:
“HOW CAN I GET PUBLISHED IN FANCY PLACES LIKE ENTREPRENEUR, MASHABLE AND THE NEW YORK TIMES? EVEN IF I DON’T HAVE CONNECTIONS.”
Yeah, he’s about to be published in the New York Times - as in, THE ultimate publication.
He’s done that and more.
Not because his daddy knows someone who knows someone at The New York Times.
But because, a couple years back, he started guest blogging.
Today, Aaron’s work in guest blogging has made him a go-to authority for publications like Entrepreneur, Fast Company and Business Insider. For niche blogs like Social Media Examiner, Copyblogger and Convince and Convert.
It’s what led him to land a job at Shopify Plus - as the Editor in Chief… And to leave Shopify a few years later to start his own agency. An agency that works with some of the biggest names around.
None of this happened because he had a background in marketing. Or because of some mythical, Olympus-bestowed gift for content creation that can’t be replicated by mere mortals.
Or because he knew some of the right people.
Aaron’s success is down to something a lot less exciting than luck or talent or circumstance. It’s down to the “something” he’s going to share in this course.
Joe Pulizzi, Founder of Content Marketing Institute
“Aaron’s articles are conversion magnets both on our site and across social media. He’s one of CMI's ‘top-performing bloggers’ and his posts are actionable, relevant, and compelling. Aaron nails the content for our site and over-delivers every time.”
Brian Clark, Founder and CEO of Copyblogger
“We’re very selective about who writes for Copyblogger from outside the company, but we’re always happy to see a submission from Aaron. He creates content that goes wild on social media, somehow managing to be irresistible while also providing in-depth analysis. Our readers love Aaron’s work, and that means so do I.”
WHICH IS WHY I’M BEYOND
HAPPY TO OFFER YOU
The first program inside Content School… and the ultimate training on how to find, pitch and get published in top niche and mainstream publications. With the step-by-step process Aaron has used to turn from TOTALLY UNKNOWN ONLINE to getting badass results like:
- Getting published in Business Insider 6 times
- Getting published in Inc. 9 times
- Getting published in Mashable 12 times
- Getting published in CMI 15 times
- Speaking at Content Marketing World
- Being OFFERED (and then taking, for several years) the role of Editor in Chief at Shopify
- Getting published in Entrepreneur a whopping 22 times
Morgan Brown, Author and Product Lead at Facebook
“Few marketers possess that rare combination of storytelling and growth like Aaron. As a strategist, he groks (intuits) the big picture and builds systems to deliver valuable content that scales across teams. As a writer, he fuzes data and emotion to drive readers into action. As a human, he’s consistent, kind, and principled. If you have the opportunity to work with Aaron, take it.”
In this training, you’ll get instant access to 5 modules that take you from A to Z in all things guest blogging. With over 35 HD video trainings and everyone’s favorite: over-the-shoulder tutorials...
Plus, you’ll get worksheets, templates and a course workbook, with everything you need to get published in #lifegoals publications.
Discover exactly what guest blogging can do for you. And what it can’t. You’ll learn how to set guest blogging goals that align with your business goals - complete with worksheets and tutorials. Here’s a sample…
This is where Aaron reveals how to identify the right publications. And shares the exact process for figuring out what to write every time. So if you’ve ever thought “URGH. I have no idea what to write about” or “I wouldn’t even know where to publish” this module has you covered. Watch this as an example…
How to reverse engineer the perfect angle. How to find the hook. How to make saying yes to you the simplest, smartest decision an editor can make. All that and more waits for you in Module 3. Plus, there’s an extra special treat our beta students loved.
Everything you need to know to turn your research into a winning article is here.
Cold pitching templates. Warm pitching templates. Pitches for big name publications. You’ll walk away with all the tools you need to put together a winning pitch. Plus all the practical tools you need to overcome rejection.
BY THE END OF THESE ESSENTIAL AUTHORITY-BUILDING MASTERCLASSES, YOU'LL HAVE TOTAL confidence IN YOUR ABILITY TO:
- 01Set specific (and realistic) business goals for your guest blogging strategy.
- 02Identify key publications that fit with your goals - with a step-by-step process to get you there even if you have no idea where you’d like to get published.
- 03Pitch like a pro. Including who to pitch, how to format your pitch and what editors really want.
- 04Write, finish and send your article without second guessing every word or falling prey to the research trap. Because this time, you’ll have a worksheet that shows you exactly what you need to do.
- 05Handle rejection like a pro. Rejection - and the techniques you can use to deal with it - are baked into the process. But we won’t just handle the emotional side of getting a no. You’ll learn exactly what to do when you write a post that doesn’t get accepted so that you don’t waste a word.
BECAUSE YOU DON’T HAVE TIME TO GET PUBLISHED IN THE WRONG PLACES. YOU ONLY HAVE THE TIME TO BE SMART AND STRATEGIC.And that’s what we’ll teach you...
Even if you haven’t heard a peep after your past guest blogging efforts
Even if you have absolutely no preferred publications in mind right now (there’s a worksheet for that!)
Even if no one’s uttered a word about you online
Even if you’ve got no social proof you can use as an “in” with editors
Even if you’ve previously hidden yourself away from editors so well that not a single editor on the planet knows of you… and you have no idea how to come out of hiding to, say, get to know editors without filling the air with a light whiff of desperation
Even if you’ve never actually sent a pitch before - even though, admittedly, you’ve written several
“This course helped me get out of my own way”.
“I love research. But before taking this course finding a hook and turning that into an article was a hurdle too high. Most posts I wrote never got sent. Or finished.
The processes Aaron teaches helped me target my research. Instead of focusing on what I wanted to say (which felt... big) I focused on what a publication's readers needed to learn about a subject. The practical methods taught in the course helped me get out of my own way.”
“I finally feel excited about the possibilities of guest blogging…”
"You can't know what you don't know." If I had managed to write and pitch on my own, I'm fairly certain I'd have a Stephen King-style rejection slip collection by now. Because I would not have had a clue how to research and carefully craft articles tailored to each of my target publications. So I say a resounding "YES" to the process Aaron lays out so thoroughly for getting your articles accepted at your dream publication! Now, I'm not procrastinating anymore. Every time I sit down to work on guest blogging, I feel excited about the possibilities and confident in the process.”
“I let fear and excuses hold me back from building authority through guest blogging for years”
“I'd get an article idea, start a pitch and then never finish. Or the few times I did finish, I'd send my pitch, never hear back and give up. This course gave me a proven process, which helped me move past excuses and take action. I know if I stick to the methods outlined in the course and listen to Aaron's guidance without giving up, I'll be able to build my business through guest blogging.”
ONLY FOR BLACK FRIDAY THRU CYBER MONDAY:Get full, early access to Content School for the lowest price it will ever be - by far
Test Content School. Risk free. For 60 days.
That’s 2 whole months.
Take 60 days. Use the frameworks inside Content School to identify the right publications. Work through the exercises and use the workbook to make a structured, executable plan. Then follow through.
If after all that - after you’ve put in the effort and pitched editors using Aaron’s process - and you’re not seeing any results - to say nothing of no increase in your confidence! - then you deserve your money back. And we’ll give you back every cent.
Just email us at email@example.com within 60 days of purchasing, and we’ll give you your money back. All we ask is that you send us your completed workbook so we know you actually tried and we actually failed.
We’ve beta-tested this program and modified it until it shines. So we have absolute faith that it will not fail you. But because it just might, we offer this 60-day money-back guarantee to you.
That said, when it works...
When you see that guest blogging can actually help YOU - not just other people but YOU - build authority in your space so that your peers recognize you as someone to trust on a topic...
So that leads seek you out…
So that they demand (in the best possible way) to work with you and then patiently sit on your waitlist until you have time because they know just how badass it will be to have an expert on X work with them on X...
...maybe use that 60-day mark to send us an email saying you’re oh so happy? Just a thought.
AS WITH EVERY COPYHACKERS COURSE, LEMME BE CLEAR: CONTENT SCHOOL DOESN’T PROMISE YOU MAGIC SOLUTIONS. OR LAMBOS. THAT’S NOT WHAT WE DO. Ever.
WHAT WE DO PROMISE IS THAT THE RIGHT PROCESSES COUPLED WITH HARD (BUT SMART) WORK CAN OPEN DOORS THAT HAVE PREVIOUSLY BEEN EITHER HIDDEN FROM VIEW A LA THE SECRET ENTRANCE TO A SPEAKEASY… OR SEEMINGLY BOARDED UP AND BOLTED CLOSED.
There are no magic solutions. But there are shortcuts and smarter paths.
You won’t be whisked to your destination with the flick of a wand.
But you will be guided, with the skill of a sherpa, through the rockiest and roughest roads up this big ol’ mountain called Authority Building.
And that guidance is very, very real.
For the first time ever, we’re including a community directly alongside the training materials inside every program in Content School.
Because you will need support when you get tired. (Which you will.)
And you will need encouragement when you get rejected. (Oh, will you get rejected!)
And you will need answers to your unique challenges. (Because we’ve all got something a little different we’re trying to do, sell or become.)
Participate like a mofo in the community. Or stay quiet until you’re ready to celebrate a rejection. Or ask questions whenever you feel like it. And answer other people’s questions based on what you’ve experienced. Now you can have real conversations with real people who are really going through the same things you are - directly inside the training area.
We are still working out the exact curriculum because content is SUCH a big topic. Content School will be about creating incredible - and effective - written content, with a dash or two of multimedia. So we may include courses on creating compelling ebooks, writing white papers, creating long-form blog posts quickly and much, much more. (Note: We base future courses on what our existing students ask for!)
Based on our current plan, the next Content School course will be created by me - Jo - and it will come out in July 2020.
Your payment today gets you forever access to everything we add into Content School.
Next time Content School opens, it will sell for $1997. Today, it sells for $497. After Monday afternoon, it won’t ever sell for anywhere close to $497 again. S’like, is saving $1500 better than not saving $1500? :)
You should be cool with writing in order to succeed in this training… because you WILL need to write. That said, most of the bloggers you read today didn’t become great bloggers because they thought, “Hmm, I’d really love to be a content writer.” These are people who were driven not by the act of writing… but by the outcomes of content marketing. Of getting your voice out there. Of drawing leads and visitors to you… instead of reaching out to people you don’t know and hoping they’ll reply.
With this offer, that’s exactly what you’re doing. With the added bonus of getting access to every future Content School course.
When we (eventually) sell Aaron’s course on its own, it will be $997.
So you’re getting this Guest Blogging for half price. And we’re throwing in every future Content School course, too.
Nope, they’re totally different.
Content School is a big bundle of all the courses we craft on the subject of “content,” or stuff you create that attracts top-of-funnel attention and nurtures throughout the rest of the funnel.
Copy School is a big bundle of all the courses we craft on the subject of “copywriting,” or writing that gets the yes.
If you’re already in Copy School, you won’t see any of the training in Content School inside Copy School.
You can pay online with PayPal, Visa, Mastercard or Americal Express. We wish PayPal worked for payment plans, but it is notoriously awful for that - so we don’t offer PayPal for payment plans.
Actually, the modules are available to you all at once. The entire course is available to you all at once.
Immediately. You could be watching Aaron’s first video and flipping through the workbook in the next, like, 48 seconds.
Of course! It’s a good one, too: sixty days. (That’s twice as long as the norm.) You can try Content School for 60 days. If you put in the work but you don’t get the results you want - from confidence to actually getting published - send your completed workbook to firstname.lastname@example.org, and we’ll refund your investment.
“I stopped writing from scratch”
“Before taking this course, I started every guest post from scratch. Of course… That meant I approached every pitch with trepidation.
Now, I actually have a process to follow!
I can write posts quickly, and actually feel excited to hit the "send" button on a pitch email.”
“I have a fully tested and tried system to use. And it leaves no room for overthinking.”
“ I'd been telling myself I was going to pitch some articles to big online publications. For years. Except I never quite found the time to actually do it.
I'd tell myself I was too busy with client work. But the reality was different: it felt big and overwhelming. With a high probability of rejection at the end of the process. Not fun!
Now I've been through Aaron's course, I feel like I have a fully tried and tested system to use and it feels a lot easier. I can just follow the process and pitch an article, without overthinking it.
And Aaron's battle cry of "Let's get rejected!" helps take the emotion out of it. I know there are plenty of other publications for me to pitch, so a rejection feels like less of a big deal.”
“What I've learned about planning my work intentionally has made me more productive in everything I do”
“Aaron's course taught me to take a systematic approach to my content writing -- how to look at the big goals I want to achieve and break them down into easy, achievable steps.
In the four weeks since I started the course, I've written a post for a niche marketing blog that I'm really confident about pitching. And best of all, what I've learned about planning my work intentionally has made me more productive in everything I do. If you want to write irresistible content, you won't want to miss this course.”
“I didn’t want to do it wrong… So I didn’t do it at all. Until this course.”
“Going into this experience, I knew I needed to be pitching articles to various online publishers and blogs to raise my visibility... but I really didn't know how. I wasn't sure if there was an accepted way to make a pitch, I didn't know how to choose topics, or whether I should write a whole article or just pitch ideas. I had tried to find the answers online before but I couldn't find anything that really went into the detail I was looking for.
I didn't want to half-ass this process because I knew how important it was. I've even had an open invite to write for a niche publisher that I had never taken up because I really didn't want to write the article the "wrong" way. I'm a copywriter and I'm a branding expert but I am not, and never have been, a content writer. And it felt like a whole other world with its own rules. My experience of blogs was one about Buffy the Vampire Slayer when I was 13 and a couple of terrible lifestyle blogs I had in college.
I had high hopes for the course cause I've taken Copy School and 10XFC so I already knew the high standard of Copyhackers courses, but even with that expectation I was blown away.
Aaron is a great presenter and teacher. He keeps the energy high and he's engaging so even my (terrible) attention span didn't waver. The modules are packed full of information but concise and fluff-free.
And most importantly, the course gave me a step-by-step process, that I could use as many times as I wanted, to research, create and pitch guest blogs. It demystified the task and organised it into neat, doable chunks that I could walk through one at a time.
When the course covers even the nitty gritty like what to use as a subject line when you send your pitch, you know it's going to cover everything you need.
I'm so grateful this course exists and I'm excited to start getting rejected (and published)!”